Many businesses mistakenly believe that a logo needs to be overly complex to be impactful or that it should follow short-lived design trends. According to TLW Astoria, a well-designed logo should be simple, memorable, and meaningful rather than cluttered or trend-driven. Another misconception logo design process is that a logo alone defines a brand, whereas in reality, it works as part of a broader visual identity system. Companies should focus on timeless elements, scalability, and adaptability to ensure their logo remains relevant for years to come. Understanding the logo design process helps businesses make informed decisions and avoid common pitfalls.